Having a high search engine ranking for your Google Places listing is just a matter of following good general SEO principals. It really boils down to having a complete, detailed listing.
Starting with a good set of keywords will make a good foundation for optimizing your listing. As with any type of SEO, keyword selection is an extremely important piece of the puzzle in order to attract the right traffic.
Another important factor of a solid Google Places listing is the number of quality citations it has. Having these citations on trusted sites will help give your listing a boost when Google calculates your ranking.
For the best results, get the bulk of your citations from places like Wikipedia, City Search, Yelp! and even the online Yellow Pages. The search engines trust these types of sources when it comes to obtaining current information about your business.
While having a lot of citations for your listing is always good, it is just as important is to have a lot of customer reviews on your listing. Customer reviews hold a lot of weight with Google’s ranking algorithms for Places pages.
One of the easiest ways to get your customers to review your business is to simply ask them to go to your Google Places listing and leave one. Many businesses have found that offering some type of incentive in exchange for a review works very well.
Taking these steps will drive your Google Places ranking much higher over time if done properly. However, if you would like some assistance improving your Google Places ranking, contact us to discuss the possibilities.
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Don Johnson
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