Statistics have shown that most people would prefer to do business locally if they could find the products and services that they need and want.
Did you know that a large portion of all Google searches have a location included as one of their parameters? That means that a lot of people are looking online for businesses in their local area before they make a purchase.
There has also been a sharp rise recently in the number of local online searches that are conducted from mobile devices, like smart phones and tablets. Studies show that these mobile shoppers are more likely to take instant real world action on what they find than desktop internet users.
Because Google Places uses the location parameter to determine which results to show, your business is likely to come up in the search results when someone in your area searches for your type of product or service online.
That’s only if your business listing has been properly claimed, verified, and optimized for high rankings. Taking advantage of the growth in local and mobile searches will ultimately create more foot traffic to your business.
More and more people are taking advantage of the convenience of being able to shop locally. Just this fact alone makes having a well-constructed Google Places listing a very powerful tool for marketing your business in your local area.
Don Johnson
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