Having customer reviews of your business on Google Places is an important optimization tool. Google gives the volume of reviews a lot of weight when calculating your listing’s ranking.
Some analysts even think that having a lot of reviews can be more important to your ranking than having numerous citations. While it is always preferable to get good reviews, the quality of the reviews isn’t considered by Google in its calculations.
However, good reviews are still important because that’s what your potential customers want to see. Also, focus is on collecting as many reviews as possible on a consistent basis because older reviews are not as valuable to your ranking as recent ones.
If you have an e-mail subscribers list for your business, then a good way to gather reviews is to send your customers the link to your Places page and ask them to leave a review of your business.
Also consider offering them a discount or free gift of some sort just for leaving a review. Many of your customers would jump at the chance to receive a discount in exchange for taking a few minutes to leave a review.
Because the majority of reviews that people are willing to leave online say something positive, soliciting them for reviews can be a way of developing the reputation of your business while improving your listing’s ranking at the same time.
Contact us if you would like help generating ideas for incentives for your customers.