by Don Johnson | Nov 21, 2013 | Blog, Facebook Advertising, Local Marketing, Social Media Management
Now that you have your Facebook ad strategy in place and have composed your localized ad copy, it’s time to decide where to send your readers once they click on your ad. Your choices are between your Facebook fan page or your website. There is some debate among... 
by Don Johnson | Mar 30, 2013 | Blog, Facebook Advertising, Local Marketing, Social Media Management
If you’re in business then you can benefit from a local marketing campaign. How’s that for an easy answer? Online marketing campaigns are often mistaken as something that’s saved for internet marketers or those who run virtual businesses from home. If you don’t have a... 
by Don Johnson | Mar 28, 2013 | Blog, Facebook Advertising, Local Marketing
A new buzzword lately is the term “local marketing” but many people disagree about what that term actually means, which leads to confusion about how to integrate local marketing campaigns into a broad business marketing plan. Local marketing generally means the... 
by Don Johnson | Feb 27, 2013 | Blog, Facebook Advertising, Local Marketing, Social Media Management
For the longest time it seemed that only those who had virtual businesses or digital products were found utilizing the internet for marketing purposes. It’s so easy for virtual business owners to just sit at their computer and integrate online marketing strategies to... 
by Don Johnson | Feb 21, 2013 | Blog, Facebook Advertising, Local Marketing, Social Media Management
No matter what type of business you own, getting traffic into your physical location is of utmost importance. It stands to reason that if no one in your local area knows you exist, you can’t get clients or customers to purchase your services or products. In addition... 
by Don Johnson | Feb 21, 2013 | Blog, Facebook Advertising, Local Marketing
If you want to be a rockstar in your industry, it’s time to break out of your shell and become the “go to” person whose opinions are valued by the masses. But this isn’t attained overnight. Networking is a simple skill that can be done simultaneously in real life and...