When ranking your Places page, Google looks at the number of citations your business has as a factor. Therefore, citations are a huge part of the process when it comes to setting up your Google Places listing.
A citation is simply a listing of your business on other business directories. Google uses this information to verify your business information; making your business more credible in their eyes.
In order for your citations count, it is crucial that all of the information is correct and matches the information on your Places page exactly. This includes your business name, address, phone number, email address, etc. Otherwise, the citation will be wasted.
If you don’t have a lot of money to spend on getting these citations, you can do the work yourself. The usual local directories are easy enough to list on; it is simply a matter of going to the directory and leaving your business details on their page.
You also may have to also register for each directory before you can list your business. Therefore, listing your business citations can become very time consuming.
If time is limited and valuable to you, then you may want to have someone else create your citations for you. If you would like more information on this service, feel free to contact us for a free consultation.