There’s no question that businesses of all size need to have a comprehensive, up-to-date Social Media strategy.
If you don’t have one yet, or you’ve neglected to keep up on your social media initiatives, you may be in jeopardy of losing a large number of potential and existing customers to your social-friendly competition.
Social media networks today are most people’s primary source of news, opinions, socializing, entertainment and other information. More importantly, it’s become one of the most powerful ways for consumers to interact with local businesses.
Social media is the new word of mouth that influences customers purchasing decisions. Your business needs to be actively involved in the conversation. If you aren’t communicating with your customers on a regular basis then your competitors probably are. The amount of people on social media is astounding, and it only is going to increase. There are hundreds of different Social Media Networks, but the big six are Facebook leading the way, Twitter, LinkedIn, Google+ (good for Search Engine Optimization), YouTube, and Pinterest.
Speaking of SEO, Google give a lot of Authority to the different Social Media Platforms. Social media really has connected the world in ways we have never before seen. It allows people to people everywhere to share, comment, and critique peoples thoughts, ideas, and businesses. Having the ability to target these potential customers based on demographic and shared interests makes marketing products and services simple and efficient. Some Social Media platforms may be less or more useful for advertising purposes depending on your target audience.
We specialize in creating customized Social Media Marketing plans that are based on the most important element of online marketing today: Engagement.
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How Much Do Small Businesses Spend on Social Media
- Spend 6 or More Hours/Week on Social Media 43%
- Spend 6-10 Hours/Week on Social Media 25%
- Spend 11-20 Hours/Week on Social Media 11%
- Spend 21+ Hours/Week on Social Media 7%
Social Media Marketing Strategy
To get the most of our social media marketing you have to be sure to properly define your goals. Social media can be a big time waster if you don’t have a plan. We create a strategy to get the most benefit out of your investment in social media.
- Create concrete objectives
- Monitor progress
- Constantly re-evaluate strategy over time.
Selecting the best social media platforms for your business is the step that overwhelms many business owners. We help you select the proper platforms that fit your business and target your specific audience.
We collaborate with you as well as doing our own research to determine your ideal customer. We also analyze the market to determine which social media platforms cater to your particular “ideal” customer’s interests.
- Research your ideal customer
- Determine your target demographic
- Determine the best social media
We have an entire suite of training videos to reinforce the Reputation Marketing Culture that we are trying to create in your business. This will help your staff to understand the importance of your reputation.
- Create an Editorial Calendar
- Instruct Staff on How to Ask for Reviews
- Inspire Staff to Give 1st Class Service