Your online reputation is one of the most important aspects of business. Any effective marketing strategy realizes that a bad, or non-existent reputation can greatly reduce the effectiveness of any other marketing strategies. It doesn’t matter how beautiful your website is, or if you are at the top of the search engines; if you have bad review or no reviews you won’t get any new customers.
Here are some common internet search facts you should know about:
- Internet users do not search past the first page of search engine results. 95%
- Internet users that research a product on the internet before purchasing. 80%
- Internet users that will not buy if there’s a negative comment 72%
Our Jacksonville reputation marketing team has proprietary software to help create a reputation culture for your business. The better your reputation is, the more customers you get, the more potential you have for more reviews, the better your reputation is. It is that marketing circle that can help grow your business and help you develop a 5 Star Reputation.
Consumers say positive reviews make them trust a business more
Consumers say online reviews impact their buying decisions
Consumers have changed their minds about a business based on negative reviews
Reputation Marketing Strategy
5 Star ReputationOur proprietary system allows our clients to deal with negative reviews for they are made public. This allows you to deal with negative feedback internally, and hopefully turn that negative review in to a positive review and more importantly a happy customer.
- Private Review Page
- Posting Strategy
- Email Templates
- Business Cards
- Post Cards
Marketing is important, but so is managing. We have to constantly monitor and measure our marketing efforts so continue to streamline the process. We provide all the information you need to see the effectiveness of our reputation marketing strategies.
- Daily Monitoring
- Bi-Weekly Reporting
- Daily Review Alerts
- Location Based Reporting
- Acquiring More Reviews
Once we have established your 5 star reputation we have to market it. You want people to know that you are the leader in your local industry. We use all available digital media outlets to spread the word. This brings more customers, and more 5 star reviews.
- Video Review Marketing
- Website Marketing
- Social Media Marketing
- Email Marketing
- Maps Marketing
We have an entire suite of training videos to reinforce the Reputation Marketing Culture that we are trying to create in your business. This will help your staff to understand the importance of your reputation.
- Convey Importance of Reputation to Employees
- Instruct Staff on How to Ask for Reviews
- Inspire Staff to Give 1st Class Service
- Provide Reputation Training for Staff
- Monitor Staff’s Interaction with Customers
What’s Your Local Score?
Enter any business name and zip code and see how optimized it is for local search.
Most business owners don’t have time to continually monitor social media sites, search engines and other web sources to see what customers are saying about them. That’s where we come in.
Our expert Reputation Marketing professionals have the knowledge, skills and tools to make sure your company’s image is stellar; making it the first choice amongst consumers looking to purchase your type of product or service.
- Online Reputation Assessment
- Reputation Building
- Brand Recovery & Crisis Management
- Search Engine Monitoring
- Review Site Monitoring & Management
- Social Media Management
- Content Marketing
Even one negative review or social media post about your business has the ability to cause some major damage.
We address negative issues head-on, dealing with them immediately to minimize the impact they have on your ability to attract new online leads.
Reputation marketing is too important to leave to chance. Instead, you should leave it up to our highly-skilled Reputation Marketing team who will work closely with you to create the best strategy for your business.